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Saber Blog

Experience all the excitement and crippling self-doubt, as I document my journey with Saber from Side Project to Profitable Start Up

From Side Project to Profitable Startup - Part 7 - Can't Buy me Love (or customers)

18 Dec 2015

Back in October of last year, I was approached by a company named Inkia, asking if I'd be interested in having BugMuncher appear in an advertising campaign named “The Best Tools For Web Developers”. At this point, BugMuncher was still just my little side project, but I'd been considering trying some paid advertising.

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BugMuncher now has a WordPress Plugin

11 Dec 2015

According to a recent report, WordPress is powering 58.8% of all websites, including some high profile sites like TechCrunch, Wired and With over half of all websites being WordPress powered, it really shouldn’t have taken this long for BugMuncher to get its very own WordPress Plugin.

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Why I Tell My Users To Try My Competitors

08 Dec 2015

No two companies are identical, ever. Sometimes a company will spring up that seems to be a clone of an existing company, but on closer inspection there will always be some very important differentiating factors.

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How to Reduce Shopping Cart Abandonment

07 Dec 2015

Shopping cart abandonment is unavoidable, it’s not possible to achieve 0% abandonment, as there will always be some customers who add things to their cart, with out ever intending to purchase. Having said that, there are many things you can do to keep shopping cart abandonment to a minimum.

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From Side Project to Profitable Startup - Part 6 - November's Numbers

02 Dec 2015

November was definitely an interesting month, mostly because I executed on a minor pivot, and am now targeting BugMuncher specifically at eCommerce sites and online apps. The update has been really well received, and I personally think BugMuncher's UX is now by a wide margin the best it's ever been. But that's all stuff for a future post, as today it's all about the numbers.

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From Side Project to Profitable Startup - Part 5 - An Ode to Fucking Up.

24 Nov 2015

While there are many advantages to being a small start up with the "Move fast and break things" mentality, there are also disadvantages. One of which is that you are going to fuck up. Repeatedly.

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1,000 Users Later

13 Nov 2015

One Thousand Users. It’s quite a milestone. Kind of a big deal, you may say. Probably one to be celebrated. So why the hell didn’t I notice when it happened?

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From Side Project to Profitable Startup - Part 4 - Pivot, PIVOT!

11 Nov 2015

Suddenly it all comes rushing back to me - I'm in school, in a really boring lesson (usually History), and I've been day dreaming, maybe even actually sleeping. The teacher has asked me a question, and I have no idea what the answer is. I am the deer in the proverbial headlights.

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From Side Project to Profitable Startup - Part 3 - Shit shit shit shit shit!

03 Nov 2015

Shit shit shit shit shit! That's a lot of shit. Much like Four Weddings and a Funeral, my October started with a lot of good old middle-class, English, swearing. In September I had increased the price of BugMuncher's Corporate plan, but I was grandfathering my existing subscribers, so what could possibly go wrong?

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From Side Project to Profitable Startup - Part 2 - Suspiciously Optimistic

29 Oct 2015

September got off to a flying start, as on the first day of the month I received an email notification that a free trial user had converted to a paid subscription, on the Start Up $49 / month plan. It didn't take me long to break my “focus all energy on marketing” goal, about 3 minutes I believe. The very first thing I did as a full time founder was open up Sublime Text and start coding.

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