RSS Feed

Saber Blog

Articles covering a range of subjects including LMS software, e-Learning guides & techniques, and an in-depth look at the trials and tribulations of running a small, self-funded software as a service business.

Why I'll always suck at marketing

08 Mar 2017

Regular readers of this blog will know that marketing is far from my strong suit. In fact, my inability to get marketing is a regular theme on these pages, as I often feel it’s holding me back.

Keep Reading


February 2017 Income Report

02 Mar 2017

Ah February, always seems to be a bit a shit month for me. In fact I could pretty much just copy and paste last February’s blog post - not much income growth, and only a small net increase in paying customers. Still, growth is growth, and grow I did.

Keep Reading


January 2017 Income Report

13 Feb 2017

Up until now these monthly posts have been somewhat awkwardly titled “From Side Project to Profitable Startup”. I’ve decided to drop that title format now that BugMuncher is profitable, so these posts will just be referred to as [month] [year] Income Report”.

Keep Reading


2016 In Review

03 Feb 2017

2016 was my first full calendar year working full time on BugMuncher, and what a year it was! Most importantly, I reached profitability in November 2016.

Keep Reading


From Side Project to Profitable Startup - Part 24 - December's Details

12 Jan 2017

After an amazing November, I decided to take it easy for the rest of the year, essentially putting BugMuncher in maintenance mode of the month. Ie: just responding to emails and fixing issues. So considering I put zero effort into marketing or development, December was a surprisingly good month.

Keep Reading


How I turned my side project into a profitable startup

09 Jan 2017

As regular readers will already know, in November 2016 BugMuncher finally reached profitability, completing the quest I embarked upon 15 months ago. It’s pretty awesome to know that BugMuncher is now covering all of my living expenses, and is 100% bootstrapped, ie: no outside funding, and no debts.

Keep Reading


From Side Project to Profitable Startup - Part 23 - November's Numerations

12 Dec 2016

Much to my relief, November was a really good month, but then, it didn’t take much to be better than the shit sandwich that was October.

Keep Reading


Analytics has become useless

07 Dec 2016

When I first started working full time on BugMuncher, the first thing I’d do each day was log in to Google Analytics and see how the site was performing. Now, a little over a year later, I look at analytics less than once a week.

Keep Reading


Recognising and Dealing With the Early Stages of Burn Out

16 Nov 2016

By the end of October 2016, I was teetering on the edge of burn out, and needed to do something about it. With hindsight it was odd that I didn't notice sooner, I acheived pretty much nothing throughout the whole of October.

Keep Reading


From Side Project to Profitable Startup - Part 22 - October's Occurrences

14 Nov 2016

I’ll start by resolving last month’s cliffhanger - both of the overdue subscriptions ended up being cancelled, not a great start to the month. And in the spirit of start as you mean to go on, October didn’t really get much better.

Keep Reading


Saber - Quick and Easy Website Feedback