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Saber Blog

Experience all the excitement and crippling self-doubt, as I document my journey with Saber from Side Project to Profitable Start Up

Content Marketing Doesn't Work (Except When it Does)

27 Oct 2015

I love content marketing. Well, I love the idea of content marketing. Actually, it's not so much that I love content marketing, it's more that I dislike what I refer to as traditional marketing.

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From Side Project to Profitable Startup - Part 1 - I'm Scared

22 Oct 2015

Hi There, I'm Matt, BugMuncher's Founder and only employee, and I'm scared: I'm scared of writing this series of blog posts, I'm scared of giving up my lucrative freelance career, and I'm that scared that posting a big picture of my face will seem unprofessional and narcissistic. And yet I'm doing all three of those things.

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5 Reasons I Get Nothing Done When Working From Home

16 Oct 2015

Most days I operate out a local co-working space, but sometimes I’ll work from home. I’ve noticed I’m less productive when I’m working from home, here are the five most common reasons why:

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Your Start Up's free trial is too damn long!

14 Oct 2015

How long is your SaaS Start Up’s free trial? 14 days? 30 days? 60 days? Well what ever it is, the chances are it’s too long. You’re not alone though, as until recently, BugMuncher’s free trial was too damn longtm as well. I’d always offered a free trial of 30 days, for no reason other than that’s what lots of other start ups were offering. Having given it some thought, and done some analysis, it turned out 30 days was about 27 more than most people needed. As a result, BugMuncher now offers a much saner 10 day free trial.

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The Perfect Bug Report

13 Oct 2015

Bug reports aren’t about fixing issues, not directly anyway, they’re about giving the person on the receiving end enough information to be able to consistently reproduce the bug. That way it not only be easier for them to fix, they’ll also be able to create a test for it, and ensure it stays fixed.

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5 True Bootstrapped Start Ups that have never taken Funding

08 Oct 2015

I’ve seen a lot of articles that list “boostrapped start ups”, yet they all seem to include companies that started out as bootstrappers, but eventually took funding. Names like 37 Signals (now Basecamp), Github, GoPro, AppSumo and Freshbooks frequently feature on these lists, but if you Google any of those company names with the term ‘funding’, you’ll quickly find not one of them are bootstrapped any more.

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How I Accidentally Killed Conversions

29 Sep 2015

This story takes place in early 2014, so cast your mind back: Bitcoin was riding a sharp decline from its lofty value of over $1,000 per btc. Pharrell’s ‘Happy’ was being played on a non-stop loop. And the Lego Movie was making me wonder if a Lego Minifig’s hand really was the perfect size to hold a lolly-pop stick like a staff. Ah, happier times.

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Sometimes Bootstrapped is Better

23 Sep 2015

I’ve had this post bouncing around my head for a little while now, but I’d been reluctant to write it for two reasons: First, as the founder of a bootstrapped start up, I’m probably (definitely) biased. And second, I’m probably going to ruffle some feathers by voicing this opinion. But then, what is life without a little controversy?

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10 Things you should do before making a website live

15 Sep 2015

Whether it’s a brand new website, or just a new version of an existing site, I find going live is a lot like getting dressed in the morning - I’m probably gonna forget something. Over the last 10 or so years of website development I’ve gotten pretty good at making things live without issue, and developed a sort of mental check list of things to do before going live. I thought I’d share my check list here, and of course if you have anything you think I should add, leave a comment at the end of the listicle.

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How to get your Startup a great Intro Video for less than $200

08 Sep 2015

It seems these days that a fancy animated intro video is a vital part of any startup's home page. After all, intro videos a great way to tell your story, and quickly show people what your company does. Thankfully you don't need to pay a specialist animation studio upwards of $10,000 to jump on this bandwagon. In fact I'm going to show you how I was able to create this intro video for BugMuncher myself, for less than $200.

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